To become the first choice in Australia when someone looks for first aid kits
To increase their reach, targeting a large audience who may require first aid kits in offices, home, cars or travelling.
We did a holistic research where we analysed that more than 8,000 people look for first aid kits every month on Google. So, we had interested people already looking for the product, all we needed was to drive them towards us.
We took online marketing as the core focus to drive the campaign and achieve the objective.
The first thing for us was to change their website to match the industry standards.
One of our best SEO experts carried out an extensive detailed audit, where we came up with strong recommendations which were produced based on our research, expertise, experience and competitor analysis.
We implemented all the recommendations over the month, waited patiently for Google to see the improved version of us and now the results speak for themselves.
The goal was to spread awareness and very soon we realised that the products were awesome; the feedback our client have been receiving were highly satisfying. The aim was to reach out to those who were not aware of the brand and the products.
A highly effective way to reach out to masses is through influencers, basically collaborating with relevant bloggers / companies who are popular with 100s and 1,000s of followers and monthly visitors on their website.
What exactly we do, is we post informative / DIY articles on similar sites with their permission and agreement; this increases the possibility of people who follow these popular domains to read those articles, gets to know the brand (Survival Kits) by finding them helpful.
The more articles you publish on different sites, the more you reach out to greater audiences. So far, we have successfully published 18 articles (it’s a very big deal in our industry).
Below are some of the influencers where we have those articles published.
You can call it a smart way of marketing, in our industry we call it ‘Link Building’ (More like relation building).
We approached Octos after we were unhappy with the performance with our previous SEO provider. Since moving to Octos we have seen a large increase in sales as we have been able to gain greater exposure in Australia by being on the first page of Google for our priority keywords. Octos have been extremely professional to deal with and can work independently, allowing us to concentrate on what we do best. I would highly recommend Octos to anyone looking to increase their rankings and drive good quality traffic to their website.
Jordan Green | Online Development Manager