SocietyOne used video remarketing to target users visiting the website to educate and recommend the P2P platform of buying and lending. Promoted testimonial videos showcasing the number of satisfied customers that have undertaken such financial help & have come out better.
SocietyOne is the most established Peer-to-Peer lending platform to enable investors and borrowers to connect in order to procure great deals. Some of the benefits it specifically provides are quick approval (within 72 hours), fixed repayments and no early repayment penalties.
Octos helped tackling all the challenges faced by the SocietyOne by working together in tandem to create an effective multichannel strategy. We developed testimonial videos of highly contended clients providing their reasoning for choosing the brand which in turn helped in brand engagement as well as promotional objectives amplifying presence in the industry.
Octos framed-up the video retargeting strategy into two halves which were defined by their interactions based on the sales funnel with the brand.
Analysing the data in Google Analytics for new users, a list was created for the website who were new visitors for the brand & thus SocietyOne had just entered into their consideration set.
Again with the help of Google Analytics, a list which specifically targeted users who have dropped off in the purchase funnel was created. This was created separately as a separate advert was to be targeted for these persona compared to the previous one. Action for Conversion dropouts?
An overall increase of around 146% was observed in the conversions and 27% in clicks which further increased
effectiveness of the campaigns, running for SocietyOne.