RUMI is a Middle Eastern restaurant based in Melbourne. Rumi’s specialities include Eastern Mediterranean cuisine and a variety of Halal options. OCTOS’s job was to help them build a local online strategy.


Rumi’s objectives were to increase their online reach to target new potential customers within a 5 km radius of their restaurant.

The OCTOS Approach

Based on the client’s brief we decided to do a Local SEO campaign to attract potential customers searching for restaurants in Brunswick. Next, we implemented the below activities:

  • Built a Google My Business and Google Plus page.
  • Uploaded all possible information on both channels.
  • We listed Rumi in a variety of local and restaurant directories, adding the same information into each of them.
  • Removed inconsistent citations.
  • Schema mark-up codes were implemented, so that search engines could clearly convey information to viewers.


1. Number One Ranking For “lebanese restaurants melbourne”

2. Number One Ranking For “lebanese restaurant lygon street”

rumi restaurant australia case study

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