customers picked up orders from in stores
users subscribed to the newsletter
people contacted the business
orders placed from local online directories such as Yelp, True local, Hotfrog and Start local
increase in unique website visitors
people requested driving directions to Ribs & Burgers venues across all Australian locations
Ribs & Burgers wanted to promote and increase sales in all of their 16 locations spread across Australia.
The main problem was that Ribs & Burgers had become a well-known brand but when it came to the sales they were falling short of their monthly targets. After digging a little deeper into the issue, it became obvious that whilst brand recognition was strong for this restaurant brand, there was a lack of its geographically-specific awareness amongst consumers. In simple words, people weren't aware of their nearby Ribs & Burgers restaurant layouts.
To tackle this gap between brand recognition and sales, we chose to focus on the Ribs & Burgers’ local online presence. The reason we took this approach, was to make more people aware of the Ribs & Burgers restaurants in their local areas.
Thanks to the close working relationship between Ribs & Burgers and OCTOS, the partnership produced above average results and exceeded the brand’s expectations.
The local SEO campaign we ran for Ribs & Burgers attracted over 2 million unique visitors to their website, which is a significant increase of 28% in just 10 months.
The power of a local SEO strategy is that it targets geographically-specific customers who live near a venue, and are actively seeking what a restaurant has to offer.
By using a targeted keyword-strategy that was focused on locally driven search intent, we were able to generate over 30,000+ direct calls and contact form submissions for Ribs & Burgers on their website during this campaign.
During this 10-month campaign, a whopping 105,000+ people requested driving directions to Ribs & Burgers venues across all 16 Australian locations, via Google Maps.
On top of an impressive number of contact form enquiries, our targeted keyword research and local SEO optimisation helped Ribs & Burgers significantly improve their Google search rankings for a number of very important search phrases.
Here is an overview of some of the most notable before and after rankings:
|Burgers neutral bay||18||1|
|Burgers perth||Not ranking||1|
|Burgers sydney||Not ranking||2|
|Ribs sydney||Not ranking||1|
|Takeaway ribs||Not ranking||2|
Our main objective at Ribs & Burgers was to enhance our organic search visibility and Octos truly delivered great results. They worked diligently on our campaigns and strategically optimised our web listings, which ultimately increased our user engagement. They took the time to understand our objectives and put dynamic strategies in place, which became fruitful for the brand. Above all Octos kept us up-to-date with everything that was happening throughout the entire process. There is no doubt that Octos is a leading agency for SEO in Australia, and I truly recommend them.