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OMG Brigadeiros is the first Brigadeiro boutique in Florida. Their intention is to bring an unique and innovative twist on a traditional Brigadeiro and cappuccinos – Brigadeiro is a Brazilian sweet made of condensed milk and chocolate.

Objective

OMG Brigadeiros came to us with the challenge of increasing store visits, catering orders and local awareness, as well as to spread the word of their newly-launched shop in Orlando, USA – both to local people and to tourists coming to Miami and Orlando.

The OCTOS Approach

In February 2018 we started to increase their visibility in niche and local directories in Miami and Orlando (USA), and improve their reach on Bing and Google Maps for searches around cake shops in both cities.

In a short period of time we did the following:

  • Optimised Google Maps and Google Plus page.
  • Gathered all business details for each location.
  • OMG Brigadeiro was then listed in a number of local and industry-specific directories to boost the brand’s search engine rankings and increase online reach.
  • Removed incorrect and duplicate citations.
  • Google Analytics was set up to track the number of visitors and clicks from other websites.

Results

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