Kazbah has locations in Darling Harbour, Miranda and Balmain. It is an exotic fusion of Moroccan and Middle Eastern cuisines. They decided to team up with OCTOS to improve their digital presence.

Objective

Kazbah wanted to drive more group bookings to their restaurants.

The OCTOS Approach

From September to October 2016, we decided to focus only on a Google Maps optimisation campaign to grab the attention of potential customers looking for places to eat within a 3 km radius of their restaurants.

We implemented the steps below:

  • Ensured their Google My Business pages had all the information needed: images, content, restaurant info, address and phone number.
  • Kazbah was then listed in a number of specific industry and Australian directories.
  • Schema mark-up code was used to allow search engines to deliver results to viewers with the utmost clarity.
  • Tracking codes were implemented on the website, Google Maps and niche directories.

Results Achieved

1. Number One Ranking For “middle eastern restaurant in balmain”

2. Number One Ranking For “moroccan restaurant in darling harbour”

kazbah case study

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