Fishbowl was founded by Nathan Dalah and Nic Pestalozzi in 2016. The restaurant chain spreads all across Sydney to offer the finest quality Sashimi and freshly prepared salad varieties, along with delivering a memorable experience. Fishbowl connected with OCTOS to increase the online presence of their brand.

Objectives

Fishbowl got in touch with OCTOS to increase their organic rankings on Google Maps, drive more store visits and online orders from Google.

The OCTOS Approach

Over a 2-month period, we implemented the activities below:

  • Created a Google My Business Page for all Fishbowl restaurants.
  • Confirmed business information and details for all restaurants.
  • Made sure that Fishbowl’s Google My Business Page was updated with business details, descriptions and good images.
  • Created listing in over 60 local and restaurant directories in Australia.
  • Implemented the tracking code to track the number of “get directions”; “views”; “traffic to the website”; “phone calls” and "online orders".
  • Deployed the Schema mark-up codes to help Google display the listed information clearly to the viewers.
  • Generated monthly reports to show the performance, although Google My Business shows the data live on a daily basis.

Results

Number One Ranking For – “salad delivery surry hills”

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