Chur Burger was created by Warren Turnbull. The delicious variety of burgers and shakes - best enjoyed with a cold beer - meant that Chur Burger quickly gained a loyal following. To further capitalise on its success, they decided to connect with OCTOS.
Chur Burger wanted to drive more walk-ins to their Surry Hills location. They don’t accept phone bookings or online orders, so it was a very challenging campaign as we could only bring in clients one way.
Between February and March 2016, we put in place a local online strategy that heavily relied on search marketing.
We began by focusing on establishing a 5 km radius online presence for people searching for “Burgers” on Google. The below steps were followed: