Conversion Metrics Are Now Available For Final URLs May 10, 2016 | Kashish Singhal

Kashish Singhal

Kashish Singhal

An SEM analyst, with a positive mind-set and energy to imbibe knowledge about new technology, which helps her evolving, sharing and implementing new marketing strategies in real time scenarios at Octos.


Google has rolled out a new update, now you can have a better understanding of your account performance with conversion metrics at final URLs level.

Advertisers can find the conversion metrics at Dimension tab > Go to View dropdown and Select Final URL 


Add Columns for Conversion, Cost-Per-Conversion, Conversion Rate, Value-Per-Conversion etc.

Let’s have a look at below image to experience the change:

conversion metrics

Visit AdWords Help Center for brief knowledge over the conversion columns.

Try it out for your AdWords account and explore more.